Bagikan :
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Dengan memanfaatkan tiga tahap tersebut, repositioning suatu brand perlu diarahkan melalui perceptual compass yang baru untuk mengembangkan bisnis. Munculnya isu sustainability dan digitalisasi juga mengakibatkan sumbu repositioning untuk diarahkan terhadap Sustainable Development Goals (SDG) yang dicetuskan oleh United Nations.
Kini, beberapa perusahaan sudah mulai mengadopsi salah satu SDG untuk repositioning brand yang mereka kembangkan.
Hadir dan saksikan episode kedua HK Web Series - POST 23 tentang Open Innovation for (New) DIFFERENTIATION pada 13 Juli 2023 secara offline di Philip Kotler Theater Class MarkPlus Main Campus dan online via Zoom!
ABOUT MARKPLUS CORP
We are built to serve and established to create. Since founded in 1990 by Hermawan Kartajaya, we have consistently aimed to develop companies and individuals in the spheres we master best: consulting, marketing research, education, and media and community.
We have grown to become Southeast Asia's premiere marketing consulting firm, having established ourselves as a competent advisor on strategy and marketing for businesses and institutions in the region.
Today's world, where everyone is more connected and hence more engaged, offers opportunities and challenges to all companies, calling for marketers to develop an innovative approach to survive and thrive.
MarkPlus, Inc. answers this call by providing a comprehensive and tailored implementation of our concepts, including WOW Marketing which integrates all the previously thought-leading concepts of Legacy and New Wave Marketing, making it the most comprehensive marketing framework available to date.
MarkPlus, Inc has established as a competent advisor on strategy and marketing for businesses and institutions in the region.
It has five business units, which are MarkPlus Consulting, MarkPlus Insight, MarkPlus Institute, MarkPlus Islamic and MarkPlus Tourism. Its research arm MarkPlus Insight focuses on marketing and social research to provide reliable information and relevant customer insight.
Meanwhile, MarkPlus Institute is a leading provider of training and education focused on world-class people development solutions through public and in-house training programs and executive education courses.
Baca Juga: Wapres Ma'ruf Amin Imbau Masyarakat Tak Mudik Pakai Motor
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